Work delivered across 30+ brands in 8+ markets for
Growthcraft works with retail, hospitality and consumer brands on the growth problems that show up in the P&L: footfall, repeat purchase, online revenue, new launches. Strategy is easy to buy and hard to land — so we don't stop at the plan. We run the programme, and we own the outcome.
More people through the door, bigger baskets when they're there. Store experience redesigned end to end across a retail and F&B portfolio. We've delivered 8% footfall growth, with spend per visit up 10% alongside it.
We find where customers drop off — site, app, checkout — and fix the moments that matter. We've delivered 240% app revenue growth, 15% conversion uplift and 200% year-on-year growth in digital transactions.
Loyalty programmes, lifecycle journeys and win-back campaigns that close the retention leak. We've delivered a 10% increase in repeat purchase.
From idea to live. We've delivered a global brand's first beauty ecommerce proposition, launched across five markets — three months ahead of schedule.
We pick the technology and AI initiatives that show up in your margin, not just your press release. We've delivered 21 initiatives and $10m in projected margin uplift.
Hover a discipline to see what it covers — or click through to the page.
Growth strategy and customer growth planning: where growth will come from, what it's worth, and what to invest behind — with the business case to back it.
Research, customer journey mapping and service blueprints across store and digital — surfacing the pain points that shape how customers actually behave.
Shaping new propositions, digital products and loyalty programmes from concept to business-ready design.
Taking designs into delivery — ecommerce, apps and platforms — working across product, engineering and vendors.
Customer analytics, measurement frameworks and AI use cases chosen for commercial payback.
Running the programme end to end — governance, vendor management, and the change work that makes it stick.
A focused review of where growth is leaking — store, digital or both — and the three moves that will shift the number.
Proposition, business case and go-to-market plan for a new product, channel or market — aligning sales and marketing before you spend.
We step into a programme that's off-track, re-plan it around outcomes, and run it until the number lands.
The platform costs more than it returns, was never fit for purpose, or is creaking and due a replatform. We review what you're paying for, what it should deliver, and build the case — fix, replace, or renegotiate.
Footfall, conversion, repeat purchase, customer service, margin — bring us the problem and we'll tell you, straight, whether and how we'd fix it.