OUR SERVICES

RESEARCH & INSIGHTS

It’s best to create strategy from the future backwards. There’s no data on the future, but informed foresight can help to make sense of a world in flux. We use qualitative and quantitative means to anticipate future disruptions, frame people’s needs and help you shorten the odds on making the right decisions — never about prediction.

WHAT YOU’LL GET

  • Customer research insights

  • Market assessment

  • Competitor benchmark analysis

  • Customer needs and persona profiles

OPPORTUNITY PRIORITISATION

Product opportunities that you can build growth plans around come from all kinds of places, including market shifts and new technologies. We take a rounded view of your products, consumers, brand and business, to identify potential opportunities to disrupt through market analysis and deep consumer insight.

WHAT YOU’LL GET

  • Prioritised list of initiatives

  • Prioritisation frameworks

  • Opportunity canvas

VALUE PROPOSITION DESIGN

We build clear and compelling product offers. Successful innovation means turning insight and opportunity into viable product concepts. We bridge that gap by combining the rigour of strategists with the creativity of designers. We’ll help you define distinct product visions that fit with your business.

WHAT YOU’LL GET

  • North star vision

  • Prototyped and validated propositions

  • Implementation roadmap incl. MVP plan

  • Commercial model & business case

EXPERIENCE STRATEGY

We help you come up with the big organising idea and a set of design principles to envision, build and measure differentiated customer and employee experiences for today and tomorrow.

WHAT YOU’LL GET

  • Customer vision & design principles

  • Journey maps

  • Service blueprints

  • Validated UX & UI Prototypes

CAPABILITY BUILD

Leaders are evolving their team’s purpose, developing new skills and ways of working more rapidly. We help you grow critical design capabilities and a culture of innovation from within your organisation. We draw on decades of experience, advising and supporting to accelerate the growth of your team’s impact.

WHAT YOU’LL GET

  • Org structure & RACI

  • Process design & tools

  • Governance set-up

  • Training & coaching

WANT TO WORK TOGETHER?

Our projects usually start with a wide-ranging conversation about a knotty problem. So please drop us a line if you’d like talk about one of yours or email us at info@growthcraft.co.uk.